Food and clothing rationing was instituted in 1940 and continued until 1954. Every man, woman, and child in Britain received a ration book of coupons that were used to purchase rationed items.
A series of three posters issued in the event of war. The designs were never officially issued so few originals can be found. Some in the government felt that the posters were not inspiring and were even annoying to the British people as the posters would “seem to doubt the steadiness of their nerves.”
